Writing and Videos

Music and branding, research, teaching, music.

Research Is a Superpower

Imagine a world without research. What would that world look like?

You would have no ability to seek out answers or information about a decision. You would have only your experience to draw upon. There would be no Google. No YouTube "how to" videos that could teach you how to draw, how to cut your own hair, solve a Rubix cube, or the perfect way to shovel snow in your driveway.

Now imagine, in this world, a scenario in which you are hungry and you are standing in front of a bush that has berries….

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The Humbug and the Nightingale: What we can learn about music promotion from P. T. Barnum

In a brand new academic article published by Musical Quarterly, I tell the story of how P. T. Barnum used strategies of branding to create the most successful music tour of the 19th century. The singer he brought to America was Jenny Lind. Lind was already a star in Europe, but was relatively unknown in America before signing a contract with Barnum.

Barnum did something unprecedented:

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How to Identify Potential Mentors, for Music Professionals

There are few resources in your career more valuable than a trusted mentor. In this post I will share with you: 

  • What is a mentor, who needs one, and why?
  • Two short quizzes (one question each) that will give you my personalized recommendations for where to look for your next potential mentor, based on your career stage and situation.
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