Music and branding, research, teaching, music.
I surprised my music students this morning.
On Friday I had my Arts Entrepreneurship students give me random notes between A and G.
We came up with this 10-note melody (see the whiteboard image).
I surprised them with this track this morning. They had no idea I was going to produce a track based on our little insignificant composition.
We're calling it "MVP (Maximum Vibes Possible)," and we are going to run an experiment: how many plays can we get before the end of the term?
A QR code is a great way to share linked resources with others. But there are so many QR code generators, how do you know which ones you can trust? Here are two methods using trusted companies that are widely used: Adobe and Canva.
Read MoreThings worth doing take sacrifice. One reminder of the principle of sacrifice comes from The Mandalorian, a television series in the Star Wars universe. As the story begins, it follows a mysterious, helmeted character called "Mando." At first Mando seems like a ruthless, lone warrior,
Read MoreIn a brand new academic article published by Musical Quarterly, I tell the story of how P. T. Barnum used strategies of branding to create the most successful music tour of the 19th century. The singer he brought to America was Jenny Lind. Lind was already a star in Europe, but was relatively unknown in America before signing a contract with Barnum.
Barnum did something unprecedented:
Read MoreWhat should you do when you actually get through to a potential mentor, and get advice? How can you turn one-time advice into long-term mentorship?
In this short video (about 3 min.), I talk about the two big mistakes people make when they get advice from a potential mentor, and what to do instead.
Read MoreYoda would never say this to a young musician apprentice:
He also wouldn’t say:
But he might say:
When I was growing up, practicing my Bach and Chopin...
Read MoreI love classical music concerts. I have two young kids. These two facts are not in harmony with one another. Let me tell you why, then let me propose a solution.
Read More
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