So many artists are crippled by fear. Fear that we will "annoy" our followers through self-promotion. Fear of imposition. Imposter syndrome. Fear, ultimately, that we won't be able to make a living for ourselves and our loved ones through our art. It is so emotionally exhausting!
Here's a lens that has made marketing much less exhausting for me, because it takes the spotlight off of me, and throws it back onto my listeners:
Instead of talking constantly about what you do in your marketing, talk constantly about your customers' problems and frustrations.
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