Confused. Dazed. Scatterbrained.
It can often feel frustrating to make up your mind to focus, but to feel unable to do so.
To set down a path of focus—to write a song, practice our instrument, work on a design—only to be offered a gleaming off-ramp in the form of a distraction from our phone.
It even happens to people trying to write a newsletter about focusing. My phone has buzzed 3 times since I started writing this newsletter.
Each notification from our phones is part of a habit-reward loop that promises a potential dopamine release for our brains.
We know that there is a war going on in the marketplace, and that our attention is the ultimate prize. Tech companies, advertising companies, even nonprofits and other creatives. All want to win the next second of our attention.
But I want to invite you to a different path. Now is the best time to disengage from our distracted networks of notifications and reengage your focus on what really matters.
This holiday season, make a plan to practice building the skill of focus in your creative life.
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