When you have a creative idea that is a ten out of ten, get it out into the world as fast as humanly possible—because you can bet that someone else in the world just had the same idea as you.
As creatives, we get dozens of ideas. Most are fleeting, average, just okay. We work our creative process knowing that most of our ideas aren’t worth pursuing.
But we pursue these okay ideas anyway because we know that they are the path to the really special ideas.
The ten out of tens.
The ideas that give you a special feeling, like the heavens have either opened up before you or come crashing upon you—or both.
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